why you shouldn't pay yourself (and other myths about profit)
Part of creating a culture of profit means letting go of some of the myths we’ve been carrying around about our businesses and when and how they should make money. Today I want to look at 5 profit...
View Articleyour pricing strategy: are you spending too much time playing defense?
When it comes to your pricing strategy, do you take an offensive stance or are you constantly on defense? Defensive pricing is reactionary. You set your prices by responding to the prices of similar...
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skill, price, and Etsy as business incubator
I’m so glad that Diane has finally posted my interview over at CraftyPod, because I’ve had so many post ideas revolving around the idea of the pro-am craft community that I’ve been just bursting to...
View Articlehow to use Etsy as a launch pad
Thursday’s post on skill, price, and Etsy as business incubator generated a lot of good discussion, and I wanted to elaborate on a few more points. First, my key point is this, if Etsy isn’t meeting...
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what are your questions about pricing?
It seems that lately I’ve been hearing about a lot of people who are struggling to price their products. It’s been a topic of conversation over at The Creative Empire. I’ve gotten several requests...
View Articleguest post: how I raised my prices and lived to tell the tale
I’m off to the Buyer’s Market of American Craft today, but I’ve got a great guest post to share from Eleanor Mayrhofer of e. m. papers. When Eleanor mentioned in The Creative Empire forums that after...
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the value is more than the sum of your materials
“The artist has only one ambition: to master his material in such a way that his work is independent of the value of the raw material.” -Adolph Loos, ‘Building Materials’ In my current Marketing for...
View Articlepeople don't buy based on formulas
When you’re pricing your products, it’s helpful to start with a formula. A formula will ensure you’re covering the cost of materials. A formula will ensure you’re getting paid for your time. A...
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what your price says about your brand
Last week I received an email from a reader that I’ll call L. L had gone through the worksheets in Pricing for Profit and in order to make the kind of profit she was hoping for, she realized she’d need...
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profit is not a leftover
Yesterday, while working on my talk for SNAG on Creating a Culture of Profit, I got a little stuck. So I called Tara. “What’s your definition of profit?” I asked “It’s the money that’s left over after...
View Article5 Guidelines for Selling your Art
Over the last few months, I started painting again. A lot. Even though I once considered myself a painter (way back in high school), it had been more than a decade since I had last taken brush to...
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when it comes to price, context is everything
The other day at the grocery store, I hesitated when spending almost a dollar on a packet of my favorite French vanilla cocoa mix. But while I was there, I couldn’t help thinking that at Starbucks, I...
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this book will change everything (and I didn’t write it!)
Have you ever read a book that was so in line with your own philosophies that you almost felt like the author was inside your own head? That’s how I felt last week when I stumbled upon Breaking the...
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Pricing for Profit is completely new and on sale today only!
Last year, I had a major shift in the way I think about profit. Instead of being an afterthought, I placed profit at the forefront of my pricing strategy. Profit is not something to add on at the end....
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The three types of products you should have in your line
Whenever I give a pricing talk, someone always balks about raising their prices. “I want my work to be affordable or accessible,” they say. Having universally low prices does not make your work...
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Three signs it’s time to raise your prices
There’s been a lot of conversation in Artists and Profit Makers over the last week or so about raising prices. And it’s something that’s been on my mind a lot too as I plan a price increase for one of...
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How you can charge more and still make your work accessible.
One of the chapters in my new ebook on getting sh*t done is called Charge More. And if you’ve ever taken a class with me, this should come as no surprise. “Raise your prices” is practically my battle...
View Article“But I want my work to be ‘accessible’.” A pricing problem that plagues many...
In Module 1 of my new class, Sell Without Shame, I address an issue I’ve been helping artists and makers deal with for years: the problem of pricing your work too low in order to make it “accessible.”...
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The economics of art (and craft) and why you shouldn’t feel guilty about the...
The other day, I popped into Michael’s to look for something quickly, and was totally overwhelmed by the sheer amount of crap that people were buying. I can count on one hand the number of times I’ve...
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Your price communicates your work’s value
When I held the Alignment Retreat last week inside Artists & Profit Makers, not surprisingly, we ended up talking a lot about price. I say not surprisingly because in all my years of working with...
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